To gauge the effectiveness of the links in your emails, you need to track and analyze key metrics:
Click-through Rate (CTR): The percentage of recipients who clicked on one or more links in the email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking the link. Bounce Rate: The percentage of recipients who clicked a link but quickly left the landing page. Engagement Time: The amount of time visitors spend on the linked pages after clicking through.