Measuring trustworthiness involves tracking several key metrics:
1. Open Rates High open rates indicate that recipients trust you enough to open your emails. Low open rates can be a sign that your audience is losing trust.
2. Click-Through Rates Click-through rates show how often recipients click on links within your emails. Higher rates suggest that your audience finds your content valuable and trustworthy.
3. Unsubscribe Rates High unsubscribe rates can be a red flag indicating that recipients no longer find your emails trustworthy or relevant.
4. Spam Complaints High spam complaint rates are a clear indicator of a trust issue. Regularly monitor these complaints and address any underlying issues promptly.