How Can You Measure the Success of Social Media Contests in Email Campaigns?
To evaluate the success of your social media contests promoted through email marketing, consider the following metrics:
Open Rates: Measure how many recipients opened the email containing the contest information. Click-Through Rates (CTR): Track how many recipients clicked on the contest link within the email. Conversion Rates: Determine how many participants signed up for the contest after clicking through the email link. New Subscribers: Count the number of new email subscribers generated from the contest. Social Engagement: Monitor social media metrics such as likes, shares, and comments related to the contest post.