What Are the Benefits of Allowing Preference Updates?
Allowing subscribers to update their preferences can lead to several benefits:
Increased Engagement: Personalized content is more likely to capture attention. Lower Unsubscribe Rates: If subscribers can control what they receive, they're less likely to unsubscribe. Better Data: Understanding subscriber preferences helps you tailor your marketing strategy more effectively. Improved Sender Reputation: Engaged subscribers are less likely to mark your emails as spam.