How Can You Measure the Success of Targeted Groups?
To evaluate the effectiveness of your targeted groups, you should track key metrics such as:
- Open Rates: Compare the open rates of segmented campaigns versus non-segmented campaigns. - Click-through Rates: Measure how often recipients click on links in your emails. - Conversion Rates: Track how many recipients complete the desired action, such as making a purchase or signing up for a webinar. - Unsubscribe Rates: Monitor if certain segments have higher unsubscribe rates, which may indicate a mismatch in message relevance.