Creating targeted groups involves analyzing your subscriber data to identify common attributes. Here are some steps to consider:
1. Data Collection: Gather data from various sources such as sign-up forms, purchase history, and website behavior.
2. Define Segmentation Criteria: Decide on the criteria that will best define your groups. This could be based on demographics, geographic location, past purchase behavior, or engagement levels.
3. Use Email Marketing Tools: Utilize tools that offer segmentation features to efficiently categorize your subscribers.
4. Regular Updates: Ensure that your segments are regularly updated to reflect any changes in subscriber behavior or preferences.