How Can You Measure the Success of Your Ethical Fashion Email Campaigns?
To measure the success of your email campaigns, track the following key metrics:
Open rates: Monitor the percentage of recipients who open your emails. Higher open rates indicate that your subject lines and sender name are compelling. Click-through rates (CTR): Track the percentage of recipients who click on links within your emails. This shows how engaging and relevant your content is. Conversion rates: Measure the percentage of recipients who take the desired action, such as making a purchase or signing up for an event. This indicates the effectiveness of your call-to-action. Unsubscribe rates: Keep an eye on the percentage of subscribers who opt out of your emails. High unsubscribe rates may indicate that your content is not resonating with your audience. Customer feedback: Collect feedback from your subscribers to understand their preferences and improve your future campaigns.