How can you measure the success of your holiday email marketing campaigns?
Measuring the success of your holiday email marketing campaigns involves tracking various key performance indicators (KPIs). Here are some metrics to consider:
Open Rates: Indicates how well your subject lines and sender names are performing. Click-Through Rates (CTR): Shows how engaging your email content and CTAs are. Conversion Rates: Measures how many recipients completed the desired action, such as making a purchase. Bounce Rates: Helps you understand the health of your email list. Unsubscribe Rates: High unsubscribe rates may indicate that your emails are not resonating with your audience.