How can you segment your audience for holiday email marketing?
Segmentation helps in sending relevant messages to different subsets of your audience. Here are some ways to segment your list:
Demographics: Age, gender, and location can significantly affect purchasing behavior. Previous Purchase History: Target customers who have bought from you during past holiday seasons. Engagement Level: Separate your highly engaged subscribers from the less active ones. Customer Preferences: Use data from previous interactions to tailor your offers and content.