How Can You Measure the Success of Your Social Media Advertising in Email Marketing?
Measuring the success of your campaigns is crucial for optimization. Key metrics to track include:
Click-Through Rate (CTR): The percentage of people who clicked on your ad or email link. Conversion Rate: The percentage of users who completed a desired action, such as signing up for your email list or making a purchase. Engagement Rate: The level of interaction your content receives, including likes, shares, comments, and email opens. Return on Investment (ROI): The revenue generated from your campaigns compared to the cost of running them.