Each member of the working group has specific responsibilities:
Email Marketing Specialist: Develops the overall strategy, oversees the campaign timeline, and ensures alignment with marketing goals. Graphic Designer: Creates the visual elements of the email, ensuring they are on-brand and engaging. Content Writer: Writes compelling copy that resonates with the target audience and prompts action. Data Analyst: Monitors key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to measure success. IT Specialist: Ensures email deliverability, manages the technical infrastructure, and ensures compliance with regulations like GDPR and CAN-SPAM.