How Can You Measure Trust and Authority in Your Email Campaigns?
Measuring trust and authority can be somewhat subjective, but there are several metrics that can provide insight:
Open Rates: High open rates indicate that your emails are trusted and anticipated. Click-Through Rates: High click-through rates show that your content is engaging and valuable. Conversion Rates: Track how many subscribers take the desired action after clicking through your emails. Subscriber Growth: A steady increase in subscribers can indicate growing trust and authority. Feedback: Collect and analyze feedback from surveys and direct responses to gauge trust levels.