identity and access management (iam) tools

How Do IAM Tools Work in Email Marketing?


IAM tools typically involve:
User Authentication: Verifying the identity of users before granting access.
Role-Based Access Control (RBAC): Assigning permissions based on user roles to ensure that only authorized personnel can access specific functionalities.
Multi-Factor Authentication (MFA): Adding an extra layer of security by requiring multiple forms of verification.
Single Sign-On (SSO): Simplifying the login process by allowing users to access multiple systems with a single set of credentials.

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