How Can You Measure Trust and Credibility in Email Marketing?
Measuring trust and credibility can be challenging, but several metrics can provide insights:
Open Rates: High open rates indicate that recipients trust your emails enough to open them. Click-Through Rates: High click-through rates suggest that recipients find your content valuable and credible. Unsubscribe Rates: Low unsubscribe rates indicate that your audience finds your emails trustworthy and relevant. Spam Complaints: Low spam complaints are a positive sign of trust and credibility.