There are several strategies you can employ to minimize the occurrence of false positives:
Authenticate your emails: Use proper email authentication protocols like SPF, DKIM, and DMARC to verify that your emails are legitimate. Monitor sender reputation: Regularly check your domain and IP reputation using tools like Sender Score or Google Postmaster Tools. Optimize email content: Avoid using spam trigger words and ensure your email content is engaging and valuable to your subscribers. Maintain a clean email list: Regularly update your email list to remove inactive or invalid email addresses. Test before sending: Use email testing tools to check for potential spam triggers before sending your campaign.