How to Measure the Success of Live Chat in Email Marketing?
1. Engagement Metrics: Track the number of users who click on the live chat link and initiate a conversation. 2. Conversion Rates: Measure the conversion rates for users who engage in live chat versus those who donât. 3. Customer Satisfaction: Use post-chat surveys to gauge customer satisfaction and gather feedback. 4. Response Time: Monitor the average response time to ensure queries are being handled promptly.