While you can't always prevent downtime, you can take steps to mitigate its impact:
Choose a Reliable Service Provider: Select an email marketing platform with a strong track record of uptime and robust infrastructure. Backup Plans: Have alternative communication channels ready, such as social media or SMS, to update your audience during outages. Monitor Service Status: Keep an eye on the status page of your email service provider for real-time updates. Scheduled Sends: Avoid scheduling critical emails during known maintenance windows. Communication: Inform your subscribers about anticipated downtime and any potential delays in email communication.