The impact of operational downtime on your email marketing efforts can be significant:
Delayed Campaigns: Emails scheduled to go out during downtime may be delayed, affecting the timing of your communication strategy. Tracking Issues: Metrics like open rates and click-through rates may not be accurately captured, skewing your campaign analytics. Subscriber Trust: Frequent downtime can lead to broken links or inaccessible content, eroding subscriber trust and engagement. Revenue Loss: If transactional emails are affected, it could result in lost sales and revenue opportunities.