Monitoring your brand’s reputation involves several metrics:
Open Rates: This indicates how many recipients open your emails. A high open rate generally signals a good reputation. Bounce Rates: A high bounce rate can negatively impact your reputation. It’s essential to maintain a clean email list to minimize bounces. Spam Complaints: Monitoring the number of spam complaints can help you identify issues with your content or frequency. Sender Score: This is a numerical representation of your sender reputation. Tools like Sender Score from Return Path can help you monitor this.