Personalization in email marketing involves tailoring your messages to individual subscribers based on their preferences, behaviors, and demographics. Some ways to achieve personalization include: - Dynamic content: Use dynamic content blocks to display different content to different segments within the same email. - Behavioral triggers: Send automated emails based on subscriber actions, such as browsing behavior or past purchases. - Personalized subject lines: Including the recipient’s name or other personal details in the subject line can increase open rates. - Segmentation: Divide your email list into smaller segments based on criteria such as location, purchase history, or engagement level.