There are several reasons why inconsistent reporting may occur in email marketing:
Tracking Pixel Issues: If tracking pixels are not properly embedded or loaded, it can lead to inaccurate data collection. Email Client Variability: Different email clients (e.g., Gmail, Outlook, Apple Mail) may render emails differently, affecting how interactions are tracked. Spam Filters: Emails caught by spam filters may not be tracked accurately, leading to underreported metrics. User Behavior: Recipients may have images turned off by default, which can affect open rate tracking. Data Integration Issues: Problems with integrating data from various platforms can lead to inconsistent reporting.