1. Scalable Infrastructure: Use cloud-based servers that can scale up or down based on demand. 2. Load Balancers: Implement load balancers to distribute traffic evenly across multiple servers. 3. Regular Maintenance: Perform regular hardware and software maintenance to identify and fix potential issues. 4. Robust Security Measures: Implement strong security protocols to prevent cyber attacks. 5. Backup Systems: Always have backup servers and data to ensure quick recovery.