What are the consequences of not providing easy unsubscribe options?
Failing to offer easy unsubscribe options can lead to several negative outcomes. Non-compliance with legal requirements like the CAN-SPAM Act can result in hefty fines. Additionally, frustrated users may mark your emails as spam, which negatively impacts your sender reputation and can lead to higher bounce rates and lower deliverability. This not only diminishes the effectiveness of your campaigns but also tarnishes your brand's reputation.