To mitigate the paradox of choice, consider these strategies:
Limit Options: Instead of offering numerous products or services, focus on one or two key offerings in each email. Clear Call-to-Action (CTA): Make your CTAs clear and straightforward. Avoid multiple CTAs that can overwhelm the reader. Segment Your Audience: Use segmentation to tailor content to specific groups, making the options more relevant and manageable. Use Visual Hierarchy: Utilize design principles to guide the reader’s eye to the most important elements and actions.