To measure the effectiveness of email marketing campaigns, retailers should track various email marketing metrics. Key metrics include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on one or more links in the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of future emails.