While segmentation can be complex, there are ways to simplify the process:
Start Small: Begin with a few basic segments and gradually add more as you become comfortable with the process. Use Data Wisely: Focus on the most relevant data points for your business. Not all data is equally useful for segmentation. Automate: Utilize email marketing tools that offer automated segmentation features to save time and reduce manual effort. Regular Updates: Keep your data up-to-date to ensure your segments remain accurate and effective.