How can you test the effectiveness of your emails?
To test the effectiveness of your emails, you can use A/B testing (split testing). This involves sending two variations of an email to a small segment of your list and analyzing which one performs better in terms of opens, clicks, and conversions. You can test different subject lines, email designs, CTAs, or even the timing of your sends. Regularly testing and optimizing your emails ensures that you're continually improving and achieving better results.