How Can You Track and Analyze Email Campaign Performance?
Tracking and analyzing the performance of your email campaigns is essential for making data-driven decisions. Key metrics to monitor include:
1. Open Rate: The percentage of recipients who open your email. 2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. 3. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. 4. Bounce Rate: The percentage of emails that could not be delivered. 5. Unsubscribe Rate: The percentage of recipients who opt-out from your mailing list.