Keywords should be strategically placed throughout your email to maximize their impact. Here are some key areas to focus on:
Subject Line: The subject line is the first thing your subscribers see. Including keywords here can increase open rates. Preheader Text: This is the text that appears next to the subject line in the inbox. Use it to provide additional context and entice readers to open the email. Body Content: Incorporate keywords naturally within the main content of your email to keep readers engaged and improve relevance. Call to Action (CTA): Make sure your CTAs are clear and include action-oriented keywords to encourage clicks.