Tracking digital points involves using various analytics tools and software solutions. Here are some common methods:
Email Analytics: Platforms like Mailchimp, Constant Contact, and HubSpot offer built-in analytics to track opens, clicks, and other engagement metrics. UTM Parameters: Adding UTM parameters to your email links helps you track the source of traffic and conversions in Google Analytics. Engagement Scores: Many email marketing platforms assign engagement scores based on users' interactions, helping you identify highly engaged subscribers.