To maintain a high level of trust, avoid these common pitfalls:
Misleading Subject Lines: Always ensure that your subject lines accurately reflect the content of the email. Misleading subject lines can result in distrust and higher unsubscribe rates. Irrelevant Content: Sending content that is not relevant to your audience can lead to disengagement and loss of trust. Inconsistent Sending Schedule: If you fail to maintain a consistent sending schedule, you may lose your subscribers' trust. Overloading with Promotions: Balance promotional content with value-driven content to keep your audience engaged and trusting.