How Can You Use Automation to Maintain Data Quality?
Automation can play a significant role in maintaining data quality. Here are some ways to leverage automation:
Automated Data Cleaning: Use automated tools to regularly clean and update your data. These tools can identify and correct errors, remove duplicates, and validate email addresses. Triggered Workflows: Set up triggered workflows to automatically update data based on user actions. For example, if a subscriber updates their email address, your system should automatically update this information in your database.