Data hygiene refers to the ongoing process of cleaning and maintaining your data. Here are some strategies to keep your data clean:
Regularly Update Data: Ensure that your data is always current by scheduling regular updates. Remove inactive subscribers and correct any inaccurate information. Validate Email Addresses: Use email validation tools to verify the accuracy of your email addresses. This helps in reducing bounce rates and ensures that your emails reach the intended recipients. Eliminate Duplicates: Regularly check for and merge duplicate entries in your database. Duplicates can lead to multiple emails being sent to the same person, which can be annoying for the recipient.