improves data quality

How Can Data Hygiene Improve Data Quality?

Data hygiene refers to the ongoing process of cleaning and maintaining your data. Here are some strategies to keep your data clean:
Regularly Update Data: Ensure that your data is always current by scheduling regular updates. Remove inactive subscribers and correct any inaccurate information.
Validate Email Addresses: Use email validation tools to verify the accuracy of your email addresses. This helps in reducing bounce rates and ensures that your emails reach the intended recipients.
Eliminate Duplicates: Regularly check for and merge duplicate entries in your database. Duplicates can lead to multiple emails being sent to the same person, which can be annoying for the recipient.

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