How Can You Use Browsing Behavior in Email Marketing?
Here are some ways to leverage browsing behavior in your email marketing strategy:
Personalized Recommendations: Use browsing data to recommend products or content that align with the user’s interests. Abandoned Cart Emails: Send reminders to users who have added items to their cart but did not complete the purchase. Re-Engagement Campaigns: Target users who have not visited your site in a while with special offers or updates. Behavioral Triggers: Set up automated emails based on specific actions, such as visiting a particular page or clicking on a link.