Why is Data Deduplication Important in Email Marketing?
Data deduplication is critical for several reasons:
Improved Deliverability: Sending duplicate emails can trigger spam filters, reducing overall deliverability. Cost Efficiency: Email marketing platforms often charge based on the number of emails sent. Removing duplicates can save money. Enhanced User Experience: Recipients are more likely to engage with your campaign if they aren't annoyed by multiple copies of the same email. Accurate Analytics: Duplication can skew analytics, making it difficult to measure the true impact of your campaigns.