Gmail is a powerful tool within Google Workspace that can be leveraged for email marketing campaigns. Here are some ways to use Gmail effectively:
Segmentation: Use Gmail labels and filters to segment your email list based on various criteria, such as demographics, purchase history, or engagement levels. Personalization: Personalize your emails by addressing recipients by their name and tailoring the content to their preferences and behaviors. Scheduling: Gmail allows you to schedule emails to be sent at specific times, ensuring that your messages reach recipients at the optimal time. Tracking: Integrate Gmail with email tracking tools to monitor open rates, click-through rates, and other key metrics, helping you gauge the effectiveness of your campaigns.