Legal Compliance: BCRs help organizations comply with international data protection laws, reducing the risk of legal penalties. Customer Trust: By adhering to high data protection standards, companies can build and maintain customer trust, which is essential for effective email marketing. Streamlined Data Transfers: BCRs simplify the process of transferring personal data across borders within the corporate group, facilitating smoother email marketing operations. Risk Management: BCRs provide a framework for managing risks associated with data transfers, ensuring that personal data is handled responsibly and securely.