A privacy audit in email marketing should cover several key areas:
Data Collection: Assess how you collect email addresses and other personal information. Ensure that you have explicit consent from subscribers. Data Storage: Evaluate where and how data is stored. Ensure that storage practices are secure and comply with relevant regulations. Data Usage: Check how you use subscriber data. Ensure that it is used only for the purposes stated at the time of collection. Data Sharing: Review any third parties with whom you share data. Ensure that they are compliant with relevant privacy laws. Data Retention: Assess how long you retain subscriber data and ensure that it is only kept as long as necessary.