privacy audits

What Should be Included in a Privacy Audit?

A privacy audit in email marketing should cover several key areas:
Data Collection: Assess how you collect email addresses and other personal information. Ensure that you have explicit consent from subscribers.
Data Storage: Evaluate where and how data is stored. Ensure that storage practices are secure and comply with relevant regulations.
Data Usage: Check how you use subscriber data. Ensure that it is used only for the purposes stated at the time of collection.
Data Sharing: Review any third parties with whom you share data. Ensure that they are compliant with relevant privacy laws.
Data Retention: Assess how long you retain subscriber data and ensure that it is only kept as long as necessary.

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