How Do Bot Attacks Affect Email Marketing Campaigns?
Bot attacks can severely impact the effectiveness of email marketing campaigns. Here are some of the key effects:
Fake Sign-Ups: Bots can generate a large number of fake email addresses, inflating your subscriber list and leading to increased costs and reduced deliverability rates. Skewed Analytics: Engagement metrics such as open rates and click-through rates can be manipulated, making it difficult to gauge the true performance of a campaign. Reputation Damage: If bots are used to send spam or phishing emails, it can damage your sender reputation, resulting in your emails being marked as spam. Resource Drain: Handling and filtering out bot traffic can consume significant resources, both in terms of time and money.