What are the Risks of Not Verifying Email Sources?
Failing to verify email sources can lead to several negative consequences:
High Bounce Rates: Sending emails to invalid addresses results in bounces, which can lower your sender reputation. Spam Complaints: Users who did not opt-in might mark your emails as spam, affecting your deliverability. Blacklisting: ISPs might blacklist your domain or IP address if they detect a high volume of invalid emails. Lower Engagement: Invalid or incorrect email addresses will not engage with your content, leading to lower open and click-through rates.