Content curation tools typically operate by aggregating content from various sources and allowing users to filter, organize, and share that content. Hereâs a basic overview of the process:
Aggregation: The tool pulls in content from different sources, such as blogs, news sites, and social media platforms. Filtering: Users can set parameters to filter out irrelevant content, ensuring that only high-quality, relevant information is curated. Organization: The curated content is then categorized and organized in a way that makes it easy to integrate into your email marketing campaigns. Sharing: The final step is to share the curated content with your email subscribers, either through automated emails or manual newsletters.