What Are Some Best Practices Lush Follows in Email Marketing?
Lush adheres to several best practices to ensure their email marketing is effective:
Segmentation: Dividing their email list into segments based on demographics, purchase history, and engagement levels. Responsive Design: Ensuring emails are mobile-friendly as a significant portion of their audience views emails on mobile devices. Clear Call-to-Actions: Using prominent and compelling call-to-action buttons to drive conversions. Compliance: Adhering to GDPR and other email marketing regulations to maintain trust and avoid penalties.