How Do Data Entry Errors Affect Email Marketing Campaigns?
Data entry errors can have a profound impact on the success of an email marketing campaign. Incorrect email addresses lead to high bounce rates, which can damage your sender reputation and result in your emails being marked as spam. Mis-segmentation can result in sending irrelevant content, reducing engagement rates and increasing unsubscribe rates. Duplicate entries inflate your mailing list size, leading to higher costs without providing any additional value.