Mitigating data inaccuracies involves both preventive and corrective measures:
Double Opt-In: Implement a double opt-in process to ensure that email addresses are accurate and that the subscribers are genuinely interested. Regular Updates: Regularly update your database to remove obsolete or incorrect data. Data Validation Tools: Use data validation tools to automatically check the accuracy of email addresses during submission. Segmentation and Personalization: Regularly review and update your segmentation criteria to ensure that your emails are reaching the right audience.