How do data privacy regulations affect email marketing?
Data privacy regulations like GDPR and CCPA have a significant impact on email marketing practices. They require marketers to:
- Obtain explicit consent from users before sending emails. - Provide clear information on how user data will be used. - Offer easy ways for users to opt-out or unsubscribe from email lists.
Compliance with these regulations is essential to avoid hefty fines and to build trust with your audience. It also promotes ethical marketing practices and enhances the brand's reputation.