DDoS attacks can have a significant impact on email marketing campaigns. Here are a few ways they can disrupt your efforts:
Server Downtime: If your email marketing platform or service provider is targeted, it could result in downtime, meaning your emails won't be sent or received. Delayed Campaigns: Even if the servers are not completely taken down, the increased traffic can cause significant delays, affecting the timely delivery of your emails. Reputation Damage: Consistent issues with email delivery can damage your reputation with customers and reduce their trust in your brand. Data Loss: In severe cases, data could be lost if the attack targets your databases, affecting your ability to target and segment your audience effectively.