Deliverability services employ a variety of techniques to ensure your emails reach the intended recipients. These include:
Authentication: Implementing protocols like SPF, DKIM, and DMARC to verify the authenticity of your emails. Reputation Monitoring: Keeping track of your sender reputation to ensure it remains positive. Blacklist Monitoring: Regularly checking if your email server IP is on any blacklists. Content Analysis: Scanning your email content for elements that might trigger spam filters. Engagement Metrics: Analyzing user engagement to identify and address issues that affect deliverability.