How do different demographics respond to email marketing?
Different demographics respond variably to email marketing campaigns. Younger audiences, such as Gen Z and Millennials, often prefer visually appealing emails with interactive elements like GIFs or videos. On the other hand, older audiences may appreciate more straightforward, text-heavy content with clear and concise information. Customizing your email content to fit the preferences of different age groups can significantly improve your open and click-through rates.