Dynamic templates work by using conditional logic and data variables to tailor the email content. Here are some common elements that can be customized:
Subject Lines: Personalized subject lines can significantly increase open rates. Content Blocks: Entire sections of an email can be shown or hidden based on the recipient's data. Images: Different images can be displayed to different recipients based on their preferences. Call-to-Action (CTA): The CTA can be tailored to align with the recipient's past behaviors and preferences.