email campaign managers

How Do Email Campaign Managers Measure Success?

Success in email marketing is measured using various Key Performance Indicators (KPIs). Some of the most important metrics include:
Open Rate: The percentage of recipients who opened the email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link within the email.
Conversion Rate: The percentage of recipients who took the desired action (e.g., made a purchase, filled out a form).
Bounce Rate: The percentage of emails that were not delivered successfully.
Unsubscribe Rate: The percentage of recipients who opted out of future emails.

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